The Olive Branch Plymouth
We would to thank Plymouth City Council Economic Department for gaining European funding for 'The Olive Branch Plymouth'. This funding financed Business Success to create and deliver on a 3 month marketing strategy.
We worked with Helen, owner @ The Olive Branch Plymouth to implement a Social Media Marketing strategy that spanned a 3 month period.
This work included:
- An inital strategy session, where we discovered:
- The goals of the business
- The current situation
- The actions and steps needed to drive results from future Marketing activity
- Social Media Marketing, including the creation and posting of engaging content and stories. This content included:
- Video Marketing
- Social Proof
- Unique branded visual content
- Google My Business management and updates
- Photography and videography at The Olive Branch Plymouth studio
- Website Development and SEO
- Traditional Marketing material
- Logo Development
The RESULTS of the above activity:
- 105.5% increase in Facebook reach (organic)
- 859% increase in Instagram reach (organic)
- Social Media content reached the desired target audience within the preferred area(s)
- 925 new users to the Website
- 20,928 searches via Google My Business listing
- 339 Website visits directly from Google My Business listing
