All You Need to Know About Hashtags #
WHAT is a Hashtag?
The HISTORY of Hashtags
Hashtags are now used extensively across all social media platforms.
WHY Use Hashtags?
- Increases the visiblity and engagement of your post
- Build brand awareness
- Be a part of the relevant conversations
- Show support for social issues
- Help your target audience find you
HOW to Use Hashtags?
- Keep them simple and relevant
- Utilise trending hashtags
- Don't overuse hashtags
- Be specific
- In most cases, less well researched hashtags have more impact than a high number of them.
Hashtags are just one simple but effective way to increase your reach (number of people who see your content). Start by looking at popular hashtags that are relevant to your industry, or even come up with your own hashtag as a way of building a community. Remember, the right hashtags can put you in front of your target audience.