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Does Marketing Actually Work?

21st March 2020

As in Business, if you don’t have a plan in place, ample knowledge or research, your Marketing won’t work for you, especially not long-term. However, with a clear strategy, the right tools and a consistent framework to follow, you will begin to see clear, measurable results.

Technology is now fully integrated into our every day lives and Digital Marketing is the way to reach your consumers. When done right, your Marketing should increase brand awareness, generate more leads, increase your conversion rate and improve customer engagement.

So, how does Marketing actually work? Every marketing touch point in your potential customers journey should be well thought-out, consistent and highly targeted.

There are many different categories of Marketing such as traditional, digital, content and influencer marketing. However, your Marketing won’t work if you use any and every platform available, and hope for the best. 

Much like your audience, your Marketing Strategy needs to be mapped out and targeted. This starts with knowledge of your own Business and industry (e.g. SWOT analysis) and research (e.g. Competitor Analysis).

From there, you will have a clearer idea of which Marketing direction to follow. Social media campaigns are a fantastic way to promote your business and digital marketing is a sure-fire way of reaching a highly specified audience. Through SEO, SEM, content marketing and traditional marketing you’ll have a strategy that can be implemented on a consistent, steady basis. 

Marketing works if you:

  • Have a great knowledge of your Business and industry environment
  • Understand your ‘ideal’ consumer
  • Marry your Marketing strategy with your overall Business Plan
  • Remain consistent 
  • Post value-adding, high quality content 
  • Use the right language and Call to Actions
  • Remain authentic and personal
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