Economic, social and environmental sustainability is a must in today's business environment. Individuals are now prioritising environmental policies and strong brand values that align with their own values, when choosing which company to both purchase from and work for.
"65% of people would like to work for an organisation with a strong environmental policy, while 82% of consumers are making more sustainable purchase decisions."
Sustainable practices and a clear eco-focus within a company is high on the list when it comes to making purchasing decisions; that's to say, consumers are increasingly careful and informed when choosing where to spend their money... and which brands to give their loyalty to. That's why, now more than ever, it is important to not only have started your sustainability journey as a Business but also to market your 'green action' to your customers.
There are many benefits to prioritising and promoting sustainability practices within your business such as:
"Sustainability can be defined as providing for the present needs without compromising the needs of the future generations to meet theirs."
When it comes to sustainability, a do-nothing approach can mean a bigger loss for your business in the future.
When you work with us you can be confident we are doing what we can to reduce our impact on the environment. And we help our clients do the same with our 'Go Green Marketing®' service to:
How are you and your business reducing your impact on the environment and how are you telling your customers about it? Going greener might look different for every business, but we're here to help you along your journey.
We'll answer 'how do you market the environmental action that you are taking?', 'What are marketing green actions?' and 'How do you avoid greenwashing?'
Our ‘Marketing green action’ event will answer these questions for you and highlight the wider benefits your business can gain from taking environmental action.