Why do people buy new products or invest their money in a particular service? Customers don’t buy things by chance. Even ‘impulse purchases’ still add value for the consumer. Understanding why your customers buy is key to developing a successful sales strategy. This handy infographic gives you 6 key reasons why people make buying decisions.
What do you feel motivates your ‘ideal customer’ to buy? More importantly, what makes them buy your product or service?
To summarise, a customers buying decision is based on many different things. Providing a service / product that truly adds value to your customers is vital. Why not think about the 6 purchase motivators and how you can fit these into your Business Marketing strategy?
- Your unique selling point
- Giving value for money
- The ‘Girl Scout Cookie’ effect
- Be mindful of basic needs and convenience
- Offer growth and education
- Building customer relationships
