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Why It’s Vital for your Business to Have an Online Presence

4th November 2020

Having an online presence is a brilliant asset and benefit to your business. Whether you are looking to create a website or develop your social media channels, within a few clicks your customers can see what you offer, your brand values and why they should choose YOU over competitors.

An online presence can be defined by how easy it is to find a brand or company online, whether via Search Engines such as Google, Social Media or Social Networks.

To remain competitive in this digital age, consumers need to be able to locate information about your company with ease. A website can be a brilliant way to ensure your audience can browse through and educate themselves on your offerings, at a time that suits them, whether it’s early in the morning or late at night.

With the increased usage of mobile devices, it is easier than ever for your audience to find out the information they need to know, wherever they are. Read our blog post on mobile marketing, here. If you do not offer a website or social channels to explore, this can be really damaging to your business. This can result in decreased purchase intentions among your audience as they will need to explore alternatives (aka. your competitors)!

Need more persuading? Here are just some benefits an online presence can give your business: 

  • Accessibility – online research is an effortless way for your audience to find out more information on your offerings.
  • Build relationships with your consumers – social media platforms are the perfect space to engage with your audience and build meaningful connections which can result in loyal consumers.
  • Reach a greater audience – by linking your social media channels to your website you can build a greater audience of people who do not yet know you.
  • Affordable marketing and tracking – you can promote your offerings effectively through your social media channels and website, which is both cost effective and lets you track valuable insights. 

Read our blog post about creating a seamless online experience for your customers, here.

Of course, your online strategy will vary depending on your business goals but that is where we come in. We can help implement a strong strategy so that you can achieve your business goals and stay ahead of your competition.

For your no-obligation initial chat with us give us a call on 01752 220 377, we will be glad to help.

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